Privacy Policy

1. Who We Are

Noah Fence Company is operated by Noah Fence LLC, a Minnesota fence installation business based in Vadnais Heights, Minnesota.

We provide residential and commercial fencing services throughout the Twin Cities metropolitan area.

Website: www.noahfencecompany.com

2. Information We Collect

Depending on how you interact with our business, we may collect the following information:

• Your name, email address, and telephone number.
• Your mailing address, service address, and project location.
• Fence preferences, materials, measurements, photographs, and project requirements.
• Information submitted through website forms, estimate requests, and other communications.
• Appointment details, estimates, contracts, invoices, and payment-related records.
• Customer communications, including emails, text messages, and telephone inquiries.
• Website activity, browser information, device information, approximate location, IP addresses, and cookie identifiers.
• Advertising attribution information, including Google advertising click identifiers when available.

Most customer information is provided directly by customers. Certain technical information may be collected automatically through our website and integrated services.

3. How We Use Information

We may use collected information to:

• Respond to inquiries and prepare fence installation estimates.
• Schedule consultations, appointments, installations, and follow-up visits.
• Prepare proposals, contracts, invoices, and project documentation.
• Communicate with customers regarding their projects and service requests.
• Maintain customer records and provide ongoing customer support.
• Improve our website, services, pricing, and internal operations.
• Evaluate lead quality, sales performance, advertising effectiveness, and business growth.
• Measure conversions and improve marketing campaigns through advertising providers, including Google.
• Operate customer relationship management systems and business automation tools.
• Prevent fraudulent submissions, maintain security, and comply with applicable law.

4. Google Ads and Advertising Measurement

Noah Fence Company uses Google Ads to promote our fence installation services. Advertising tools may help us measure how advertisements result in website visits, estimate requests, telephone calls, appointments, and customers.

Conversion Tracking

We may use Google advertising conversion tracking and related measurement tools. Depending on the circumstances, information used for conversion measurement may include advertising click identifiers, conversion events, and customer information collected directly from customers.

Such information may be processed by Google to measure advertising effectiveness and improve campaign performance, in accordance with applicable requirements.

Customer Match and Advertising Audiences

Where permitted by applicable law and advertising-platform policies, and with consent where required, Noah Fence Company may share customer information with Google Ads for customer matching, advertising measurement, and audience creation.

Information used for these purposes may include email addresses, phone numbers, names, and mailing address information.

Google may compare this information with information associated with Google accounts to help us reach relevant audiences and optimize our advertising.

Some Customer Match information is processed using cryptographic hashing before or during transfer. This does not mean customer information is made publicly available.

We seek to use customer information for advertising only in accordance with applicable privacy requirements, appropriate disclosures, and customer choices.

You may contact us to request that your information not be included in future customer-list advertising uploads, subject to applicable law.

5. Website Analytics and Cookies

Our website is hosted by Squarespace. Squarespace and other services integrated with our website may use cookies and similar technologies.

These technologies may support:

• Essential website functionality and security.
• Website analytics and visitor measurement.
• Advertising attribution and conversion tracking.
• Advertising personalization and remarketing, where enabled and permitted.
• Fraud prevention and website improvement.

Third-party advertising providers, including Google, may use cookies or device identifiers to measure advertising effectiveness and display advertisements on Google services or other websites.

You may manage Google advertising personalization through Google's My Ad Center .

For information about Google's use of information from websites using its services, visit Google's Privacy & Terms resources .

Browsers may allow users to block or delete cookies. Where our website provides cookie preference controls, visitors may use those controls to manage their selections.

6. AI-Assisted Business Operations

Noah Fence Company may use artificial intelligence, automated software, and business analytics tools to assist with business operations.

These services may include ChatGPT and other third-party software used to support our team.

How We May Use AI Tools

AI-assisted tools may be used to:

• Organize and analyze customer inquiries and lead information.
• Evaluate advertising campaigns, marketing performance, and lead quality.
• Assist with estimates, pricing analysis, proposals, and project documentation.
• Organize customer relationship management records and follow-up activities.
• Assist with appointment scheduling and customer communications.
• Analyze business expenses, sales trends, profitability, and operational performance.
• Support inventory management, logistics, purchasing, and other internal operations.
• Help improve customer service and business efficiency.

Information Processed by AI Services

Depending on the task, these tools may process information such as customer names, contact information, project addresses, estimates, contracts, communications, and related business data.

Information may be transmitted to third-party technology providers for processing in connection with these services. Those providers' handling of information is subject to their applicable terms, privacy commitments, and our arrangements with them.

We aim to use appropriate safeguards and human review when relying on AI-assisted information for business decisions and customer communications.

We may introduce additional automation and AI-assisted tools as our business grows, consistent with this policy and applicable law.

7. Customer Management and Communications

We may use customer relationship management systems, communication platforms, and automated workflows to manage inquiries, estimates, appointments, and customer relationships.

These systems may help us organize customer information, track project progress, create reminders, and prepare or send communications.

Information may be shared with service providers supporting these functions as needed to operate our business.

If you request an estimate, we may contact you about your inquiry by phone, email, or text message.

Promotional communications, where used, are subject to applicable consent and opt-out requirements. You may request that promotional communications stop.

8. Sharing Information With Service Providers

We may share information with third-party providers that support our business operations.

These providers may include:

• Squarespace for website hosting and contact forms.
• Google for advertising, analytics, conversion measurement, and permitted audience matching.
• AI and analytics providers, including services such as ChatGPT.
• Customer relationship management and business automation providers.
• Email, telephone, and text messaging service providers.
• Payment processing and accounting service providers.
• Subcontractors, distributors, and project partners when necessary to provide requested services.

We may also disclose information when required by law, to protect our legal rights, or in connection with a business transaction.

We do not sell customer contact lists to data brokers. Certain digital advertising activities may qualify as sharing or targeted advertising under applicable privacy laws. Where required, we provide relevant privacy choices.

9. Information Retention and Security

We retain information for as long as reasonably necessary to provide requested services, maintain business records, administer customer relationships, and satisfy applicable financial or legal obligations.

We take reasonable measures to protect information from unauthorized access, misuse, and disclosure.

No electronic storage or transmission system can be guaranteed completely secure.

10. Your Privacy Choices and Rights

Depending on applicable law, you may have rights to request:

• Access to certain personal information.
• Correction of inaccurate information.
• Deletion of certain personal information.
• Opt-out of certain advertising uses of personal information.
• Withdrawal of consent for optional uses where applicable.

To make a privacy request, email connor@noahfencecompany.com with the subject line "Privacy Request."

We may need to verify your identity before fulfilling certain requests. Some information may be retained where permitted or required by law.

Declining optional advertising-data uses does not prevent you from requesting a fence estimate.

11. Children's Privacy

Our services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13.

12. Changes to This Privacy Policy

We may update this policy to reflect changes in our services, technology, advertising practices, business operations, or applicable legal requirements.

Updates will be reflected by revising the effective date displayed at the top of this page.

13. Contact Us